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The Video Course · Self-paced

Concept to
Cashflow.

The idea you keep talking about, walked from napkin to invoice. A video course for the person whose concept is real but whose cashflow is still theoretical.

Self-paced videoWorksheets includedBuilt on the Whiteboard frame
Jon DeCuir teaching a room through the framework
Jon teaching the framework live

What you leave with.

Not inspiration. Deliverables.

Outcome 01

A named offer

The vague idea becomes a specific thing with a specific name that a specific person can buy. No more explaining it in paragraphs.

Outcome 02

A price with a reason

What it costs, why it costs that, and the math that has to be true for the thing to feed you. Numbers you can defend out loud.

Outcome 03

A first-invoice plan

The shortest honest path from where you are to the first dollar: who to talk to, what to say, and what to ship first.

Inside the course.

Five movements. Each one ends with something written down, not something felt.

01

Name the concept

Get the idea out of your head and into one sentence that survives contact with strangers.

Module one
02

Find the buyer

Who actually pays for this, what they call the problem, and where they already spend.

Module two
03

Build the offer

Shape, scope, and delivery. What is in, what is out, and what it promises.

Module three
04

Price the work

The number, the math behind it, and how to say it without flinching.

Module four
05

Send the invoice

The launch sequence: first conversations, first sale, first proof it works.

Module five
Enrollment opens soon

Start with the diagnostic.

Enrollment for Concept to Cashflow is opening soon. The Purpose Diagnostic takes two minutes and tells you whether the course is your next move, and you will be first to know when the doors open.

Start with the diagnostic
Ask about enrollment →